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How to use instagram stories for marketing
Instagram Stories have changed the way we use Instagram, turning the platform into something more than your everyday online photo album. Initially released as a thinly-veiled attempt to mimic the popular Sna...
Find a Product to Sell: 12 Strategies for Finding Your First Profitable Product
One of the biggest challenges aspiring entrepreneurs face is finding profitable, in-demand products that will sell, whether it’s a single product or a full product line that occupies a niche in a market. Com...
Shipping and USPS in 2019: More Options and the Lowest Rates Available
It’s standard practice for shipping carriers to raise their rates each year, and some of this year’s increases were significant. Shipping your orders may become much more expensive in 2019. That’s why we’re ...
How to get your first sale in 30 Days: A Marketing Checklist for New Entrepreneurs
Getting your first real customer is a significant milestone for every entrepreneur. But sealing the deal on your first sale takes time and focus. With hundreds of channels and ways to promote your business, ...
Controversy, Haters, and Trolls: How to Deal With Negativity Online
As a brand, it can be challenging to navigate the tumultuous waters of internet commentary. Despite your best efforts to project positivity, you may still encounter some negativity online—especially if you'r...
Breast Cancer Before 40: How Founders Are Supporting Survivors
A day before her 28th birthday, Dana Donofree was diagnosed with breast cancer. She was in the throes of wedding planning, and, at a time when she should have been meeting with florists and caterers, she was...
What Should I Name My Online Store?
Having a strong brand name gives you an immediate advantage when you're first starting your business. As Marty Neumeier writes in The Brand Gap, “The right name can be a brand’s most valuable asset, driving ...
What to Post on Instagram: 20 Post Ideas to Spice Up Your Feed
For many small business owners, there’s no question that they should be building a presence on Instagram. They sign up for an account and set up their profile, but then they hit a hurdle: What exactly should...
California Schemin’: Venice Creatives Take Back Their Community
When the place we call home is also the place where we work and create, it defines us as much as we define it. Makers and founders everywhere are at the heart of the communities where they do business. This ...